Tait signs FreshRF as a partner


By Jonathan Nally
Monday, 10 July, 2017


Freshrf logo

FreshRF has joined Tait Communications’ Technology Program as a registered partner. According to Tait, the program “identifies and supports suppliers who bring complementary technologies and skills to support and help meet customers’ requirements for complete solutions”.

FreshRF has worked with Tait dealers and staff and their customers across different industries and geographies, including North America, Australia and New Zealand, and on all the primary mobile radio systems — MPT, DMR and P25.

Ellery Hurn, Tait’s product manager for partner products, said that formalising the companies’ longstanding relationship was a logical next step.

“In the market, the convergence of technologies we’re seeing is creating both heightened expectation and anxiety among customers. The concern is that the promise of these newer technologies will not eventuate or will not integrate well with their tried-and-true mobile radio systems,” he said

“By teaming with FreshRF on a more formal basis, we together will deliver real value to our customers as well as expanding a number of technology and market opportunities for both companies.”

According to the company’s website, FreshRF delivers “simple to use Android and Enterprise applications that integrate radio into the enterprise, consolidate the requirements of users in vehicle in a single package, simplify in-vehicle installs, and make visiting vehicles for firmware updates virtually a thing of the past”.

“Partnering with such a robust global player as Tait will ensure customers are able to access technology that leverages their investment in radio,” said Andrew Thompson, chief executive of FreshRF.

“The FreshRF SmartBridge products take all our years of working with radio and now delivers app-level ease of deployment, use and management, but coupled with the robust critical communications capabilities of Tait’s modern radio systems,” he added.

“We are particularly excited about the opportunities around DMR Tier 3, as this standard is now bedded in and offers a solid platform for future innovation.”

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