Airbus appoints new Asia/Middle East head

Airbus has appointed a new head of Sales and Program Delivery for its Asia and Middle East Secure Land Communications.

Selim Bouri will continue to work on delivering the latest TETRA technology in Asia and the Middle East, targeting new markets and additional regions.

“In the future, we will boost our existing excellent customer relations and clearly explain how they can obtain broadband technology,” said Bouri.

Offering a hybrid solution with the help of TETRA and the Tactilon Suite product family, Airbus will support professional mobile radio (PMR) network owners in the process of their migration to broadband.

In addition to intensifying existing partnerships, Bouri intends to enlarge the footprints in the fields of public safety networks, transportation, energy and the mining sector.

“Our project references in Asia and the Middle East show that we can deliver innovative and customised solutions that outpace competitors,” he said.

“The demand for extremely reliable PMR technology is increasing in both regions — and Airbus will be there to discuss the best solutions to protect people and businesses.”

Selim Bouri is experienced in the field of critical communications. Having graduated as an aeronautics engineer from the Institut Supérieur de l’Aéronautique et de l’Espace (ISAE) in Toulouse, France, he started his career in the aerospace industry before moving to the PMR sector. He held top management positions covering Europe, the Middle East, Africa and Asia–Pacific. Before joining Airbus, he held positions at the companies Nortel Networks, Powerwave Technologies and Kapsch.

Selim Bouri is based in Abu Dhabi (UAE) and oversees more than 95 employees in the offices in the United Arab Emirates, the Kingdom of Saudi Arabia, China, Hong Kong and South Korea.

Image courtesy of Airbus.

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