Fred de Haro joins Simoco Wireless Solutions as Group CEO

Simoco Wireless Solutions Pty Ltd

Thursday, 09 November, 2023

Fred de Haro joins Simoco Wireless Solutions as Group CEO

Mission-critical communications company Simoco Wireless Solutions has appointed Fred de Haro (pictured) as Group CEO, following a period of investment in new technology platforms and the recent acquisition of emergency services in-vehicle communications specialist Thorcom. Current Group CEO Mike Norfield will take on the role of chairman, while current chairman Peter Burridge will become a non-executive director.

“We were looking for someone who could not only grow our sales but also has experience of running a complex international technology business,” Burridge said. “That means managing highly skilled teams across the world with different cultures and working with customers, partners and investors to help us fulfil our potential. We believe Fred is the right fit to take our business to the next level.”

“With new products like our intelligent IoT platform, Velocity, and our extensive Thorcom mobile broadband product range … we are in a strong position for our next phase of global growth,” Norfield added. “Fred has the experience and track record to maximise this opportunity.”

De Haro brings over 30 years’ experience in growing international technology businesses, notably in the IoT and business-critical communications sectors with companies like Nokia, Tele Atlas (Tom Tom) and Eseye. He has also founded a number of tech startups including global IoT technology company Pycom, which he led from 2015 to a successful sale in 2022.

“Simoco has changed over the last few years; building from its longstanding and enviable reputation as a world-leading professional mobile radio company, it is now a global player in mission-critical communications products and solutions with great in-house R&D and deep domain knowledge in a number of key vertical markets,” de Haro said. “Our home markets are the UK and Australia, but the new products and the engineering expertise we have will not only allow us to address new sectors but also to expand our footprint in territories like North America and Asia Pacific.”

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