Group business development director promotion by BAI Communications

Malcolm Keys has been appointed as BAI Communications Group Business Development Director, a promotion from within its leadership ranks.

The position is responsible for driving BAI’s customer acquisition, revenue and profitability goals. This includes developing new product offerings, such as 5G IoT solutions for industry, and assessing new market development and entry.

For the past five years, Malcolm has been leading BAI Communications’ business development in Europe. Prior to that, as CEO of BAI’s joint venture with Airwave Solutions, Malcolm was responsible for BAI’s market entry into the emergency services telecommunications market. Malcolm joined BAI in 2005 as BAI Director of Telecommunications and Information Technology. Before joining BAI, Malcolm held various executive positions with ICT companies such as Crown Castle International and Digital Equipment Corporation.