Peter Scarlata appointed CEO Simoco Australasia

Simoco Wireless Solutions has appointed Peter Scarlata as CEO of Simoco Australasia. Scarlata, who has more than 20 years of experience working at senior levels in national and multinational product management, sales and marketing management, engineering, system integration and general management roles, joins Simoco from Intelematics, Bosch and CNG Systems, where he has held the position of general manager.

At system integrator CNG Systems, Scarlata drove the organisation into a period of significant growth focused on the transport infrastructure and government verticals. He has held several senior positions at Bosch and has spent time in Australia, Germany, China and America where he has led teams of product managers, engineers and purchasing personnel in driving new products to market.

Based at Simoco’s Melbourne headquarters, he will be responsible for the next phase of business growth with a focus on important infrastructure projects and will oversee all management, sales and marketing activity, as well as national and multinational product management and development.

“I have been fascinated with the radio industry from a young age and my ambition is to utilise the 23 years of product development, engineering, system integration, sales and business acumen to lead Simoco Wireless Solutions Pty Ltd into its next phase with a focus on significant infrastructure projects,” Scarlata said.

“The business will continue to be at the forefront of delivering robust and reliable solutions to customers over the coming years, through exciting technology, such as Simoco Xd, Simoco Pulse, Simoco Bridge and Push as well as the existing range of P25 systems.”

Mike Norfield, Group CEO of Simoco Wireless Solutions, said, “Peter has excellent experience in the technology and communications industries and brings leadership and an international network of contacts at the highest level.

“This will enable Simoco Wireless Solutions Pty Ltd to continue delivering operational services while helping customers to discover the new mobile radio technologies we are currently launching and manage transitions from analog to digital systems,” Norfield added.