Garmin/ASUS deal

Tuesday, 16 November, 2010

Garmin and ASUSTeK will alter their current co-branded business model for location-centric mobile handsets.

The two companies will not introduce any new co-branded handset models going forward, but will continue to sell and support models that have already been introduced.

ASUS will design and manufacture new models of ASUS-branded mobile phones, some of which will include preloaded Garmin navigation and location-based service applications. Garmin will expand its mobile handset application development and plans to offer navigation and other applications through certain consumer application stores.

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