New way for two-way

Imagine a virtual 24 h drive-through for professional radio products and accessories from the comfort of your home, office or field location. Finally, true convenience, choice and real savings has arrived with the opening of Radio Warehouse this month.

Radio Warehouse is the "New Way for Two-Way' and a better way to provide higher levels of user support, advise and delivery. For far too long the industry has accepted relaxed service, shiny suits, telephone tagging, and take-it or leave-it pricing to simply buy just an add-on equipment or a spare battery.

Specifically targeted to support business users who don't have time to chase down someone to talk to, or government users who were popular at the time of radio purchase but no longer get the care and attention for their consumables and rural radio dealers who just find it tough to get reasonable support and margins from manufacturers.

"Radio Warehouse has developed ready-to-go pro-radio packages that are pre-configured and ready to talk on delivery," said Jodie Aickin, Radio Warehouse customer relations manager.

"We know that many users initially start with low-cost walkie-talkie style products from the department stores and seek the next step into robust communications.

"One of our key goals is to provide these customers an easy, non-technical buying experience that will deliver them the real benefits of more professional two-way radio the next day," Aickin said.

"We aim to save you time and money by providing a fast, secure and safe online credit card facility for all our warehouse products. We know for many government users credit card is the preferred procurement process so naturally we accept Amex and Visa.

Radio Warehouse is now online and users need to click on www.radiowarehouse.com.au to access a range of radio packages and professional accessories. A direct support line is available to help guide users through any application, purchasing or delivery questions.

"Our plans also include providing aftermarket-marketing services for professional dealers so they can focus their limited resources on larger systems sales. We know how hard it can be to justify a salesperson to ring back a customer for a small battery sale, so we think a monthly commission cheque in their bank account will be more profitable than a bunch of post-it notes with callback numbers," Aickin said.