Waste management company selects Vertel PoC

Sydney-based construction waste management and skip bin provider Purple Cow Industries has chosen Vertel’s push-to-talk over cellular (PoC) service to improve its communications.

Purple Cow Industries had been using mobile phones to keep in touch with its fleet of trucks, but needed to find a different solution in order to comply with safety requirements.

“After looking at what was available on the market, it became apparent that the standard solutions such as two-way radios weren’t suitable for our purposes,” Ardian Gorana, the company’s head of process.

“As well as safety and compliance, we also needed to ensure that our communications were secure and private. This simply wasn’t the case with two-way radios.

“In addition, a two-way solution would require licensing, set-up and hardware costs, which made it too cost-prohibitive for a relatively new business.”

The company investigated options before settling on Vertel’s fully managed PoC service, which offered the benefits of mobile broadband and public mobile networks, including expanded coverage, GPS tracking and data applications.

“Vertel’s PoC was an ideal solution for Purple Cow Industries’ needs. In particular, it gave us the control from the base station to flexibly modify and create extra channels as needed, as well as creating new groups,” Gorana said.

“This was important in ensuring that the right people were receiving the relevant communications. For example, we could separate skip bin and yard operators in different groups.

“In addition, the flexibility that Vertel offered in letting us use our existing network provider and SIM cards for the Telo M5 and TE390 devices ensured that our capital outlay was minimal, which was critical for a business not long launched.

“We now have one platform for communication across the business that is reliable and secure. Everyone in the business is on the same page and instructions are relayed to all operators to ensure consistency.”

The company has been able to take advantage of the service’s GPS tracking functionality, providing further cost efficiencies through the phasing out of other overlapping GPS solutions.

“In the future we will look at other capabilities of the service including using the location services and photo capturing capability to improve our chain of custody evidence, which will further enhance our compliance,” Gorana said.

Image courtesy Purple Cow Industries.